Multichain Trading Platform
A full-stack trading terminal for multi-chain crypto. Built from the ground up. Product design, brand identity, and design system. One designer, one year.
YEAR
2024
ROLE
Founding Designer
CPO
Creative Director
SERVICES
Product Strategy
UX Research
Product Design
Brand Identity
Design System
How does a trading bot turn into a platform?
BACKGROUND
The team behind the world's first Telegram trading bots wanted to scale into a full platform. The obvious move was to translate the existing feature set and ship fast. That assumption hadn't been tested and with limited resources, being wrong was expensive. So before a single brief was written, we ran the research.
GOAL
To give high-volume crypto traders a platform built around how they actually think and work, not how legacy tools assumed they did.
It shouldn't.
RESEARCH
Five methods. Eleven trader interviews. Four two-hour workshops where pro traders co-designed the strategy alongside us — not as feedback givers, as partners.
INSIGHT
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
THE DECISION
The original plan was to keep Telegram alongside the web platform. We dropped Telegram entirely. Building for both simultaneously forced UX compromises in both directions, the opposite of what our research showed us we need to achieve.
Product + design principles
TRADE IN FEWEST CLICKS POSSIBLE
Every unnecessary interaction is a liability at trading speed. We designed for minimum viable friction, where the fastest path to executing a trade is always the default, never something the user has to find.
MULTITASK AS SEAMLESSLY AS POSSIBLE
Pro traders don't work linearly. They monitor, research, and execute simultaneously across multiple positions and timeframes. The platform needed to reflect that mental model rather than force a sequential workflow onto a parallel thinker.
TRADE TOGETHER
The research consistently showed that traders compete on information as much as tools, and that the best information often lives within trusted networks, not public feeds. This insight led to the development of a SocialFi layer built directly into the platform. The specific mechanics remain confidential, but the principle is simple: the best traders don't trade in isolation, and they shouldn't have to.
Built for human instinct. Engineered for speed.
THINK IN CHAINS
Five methods. Eleven trader interviews. Four two-hour workshops where pro traders co-designed the strategy alongside us — not as feedback givers, as partners.
EVERY BUY IS A QUICK BUY
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
NEVER LET THEM MISS A TRADE
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
Brand Identity
THINK IN CHAINS
Five methods. Eleven trader interviews. Four two-hour workshops where pro traders co-designed the strategy alongside us — not as feedback givers, as partners.
EVERY BUY IS A QUICK BUY
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
Smooth Scroll
This will hide itself!
This will hide itself!
Multichain Trading Platform
OVERVIEW
A full-stack trading terminal for multi-chain crypto. Built from the ground up. Product design, brand identity, and design system. One designer, one year.
YEAR
2024
ROLE
Founding Designer
CPO
Creative Director
SERVICES
Product Strategy
UX Research
Product Design
Brand Identity
Design System
How does a trading bot turn into a platform?
BACKGROUND
The team behind the world's first Telegram trading bots wanted to scale into a full platform. The obvious move was to translate the existing feature set and ship fast. That assumption hadn't been tested and with limited resources, being wrong was expensive. So before a single brief was written, we ran the research.
GOAL
To give high-volume crypto traders a platform built around how they actually think and work, not how legacy tools assumed they did.
It shouldn't.
RESEARCH
Five methods. Eleven trader interviews. Four two-hour workshops where pro traders co-designed the strategy alongside us — not as feedback givers, as partners.
INSIGHT
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
THE DECISION
The original plan was to keep Telegram alongside the web platform. We dropped Telegram entirely. Building for both simultaneously forced UX compromises in both directions, the opposite of what our research showed us we need to achieve.
Product + design principles
TRADE IN FEWEST CLICKS POSSIBLE
Every unnecessary interaction is a liability at trading speed. We designed for minimum viable friction, where the fastest path to executing a trade is always the default, never something the user has to find.
MULTITASK AS SEAMLESSLY AS POSSIBLE
Pro traders don't work linearly. They monitor, research, and execute simultaneously across multiple positions and timeframes. The platform needed to reflect that mental model rather than force a sequential workflow onto a parallel thinker.
TRADE TOGETHER
The research consistently showed that traders compete on information as much as tools, and that the best information often lives within trusted networks, not public feeds. This insight led to the development of a SocialFi layer built directly into the platform. The specific mechanics remain confidential, but the principle is simple: the best traders don't trade in isolation, and they shouldn't have to.
Built for human instinct. Engineered for speed.
THINK IN CHAINS
Five methods. Eleven trader interviews. Four two-hour workshops where pro traders co-designed the strategy alongside us — not as feedback givers, as partners.
EVERY BUY IS A QUICK BUY
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
NEVER LET THEM MISS A TRADE
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
Brand Identity
THINK IN CHAINS
Five methods. Eleven trader interviews. Four two-hour workshops where pro traders co-designed the strategy alongside us — not as feedback givers, as partners.
EVERY BUY IS A QUICK BUY
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
Smooth Scroll
This will hide itself!
This will hide itself!
Multichain Trading Platform
OVERVIEW
A full-stack trading terminal for multi-chain crypto. Built from the ground up. Product design, brand identity, and design system. One designer, one year.
YEAR
2024
ROLE
Founding Designer
CPO
Creative Director
SERVICES
Product Strategy
UX Research
Product Design
Brand Identity
Design System
How does a trading bot turn into a platform?
BACKGROUND
The team behind the world's first Telegram trading bots wanted to scale into a full platform. The obvious move was to translate the existing feature set and ship fast. That assumption hadn't been tested and with limited resources, being wrong was expensive. So before a single brief was written, we ran the research.
GOAL
To give high-volume crypto traders a platform built around how they actually think and work, not how legacy tools assumed they did.
It shouldn't.
RESEARCH
Five methods. Eleven trader interviews. Four two-hour workshops where pro traders co-designed the strategy alongside us — not as feedback givers, as partners.
INSIGHT
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
THE DECISION
The original plan was to keep Telegram alongside the web platform. We dropped Telegram entirely. Building for both simultaneously forced UX compromises in both directions, the opposite of what our research showed us we need to achieve.
Product + design principles
TRADE IN FEWEST CLICKS POSSIBLE
Every unnecessary interaction is a liability at trading speed. We designed for minimum viable friction, where the fastest path to executing a trade is always the default, never something the user has to find.
MULTITASK AS SEAMLESSLY AS POSSIBLE
Pro traders don't work linearly. They monitor, research, and execute simultaneously across multiple positions and timeframes. The platform needed to reflect that mental model rather than force a sequential workflow onto a parallel thinker.
TRADE TOGETHER
The research consistently showed that traders compete on information as much as tools, and that the best information often lives within trusted networks, not public feeds. This insight led to the development of a SocialFi layer built directly into the platform. The specific mechanics remain confidential, but the principle is simple: the best traders don't trade in isolation, and they shouldn't have to.
Built for human instinct. Engineered for speed.
THINK IN CHAINS
Five methods. Eleven trader interviews. Four two-hour workshops where pro traders co-designed the strategy alongside us — not as feedback givers, as partners.
EVERY BUY IS A QUICK BUY
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
NEVER LET THEM MISS A TRADE
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
Brand Identity
THINK IN CHAINS
Five methods. Eleven trader interviews. Four two-hour workshops where pro traders co-designed the strategy alongside us — not as feedback givers, as partners.
EVERY BUY IS A QUICK BUY
Trench traders aren't really degens. They're ambitious. Herman Miller furniture, Patek Philippe watches, a clear goal: higher volume, less work. They're also the cohort that's always hunting for a better tool. That made them the right ICP, and it gave us the north star: reduce the effort required to trade at scale.
Smooth Scroll
This will hide itself!
This will hide itself!